Let Them Drink Bleach

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Ban Social Media? Or Reclaim Childhood?

Ricky Gervais once joked:

Remove the words ‘DO NOT DRINK’ from bottles of bleach.

Wait two years, and then hold a referendum.”

The joke is not about whether warning labels are useful.

It’s about why they’re needed in the first place.

In a functioning society, nobody drinks bleach.

The label exists because we have failed to

prepare people to recognise

the obviously destructive without being told.

The referendum comes later,

not to discover truth,

but because reality

has already filtered the sample.

That is the uncomfortable point:

Guardrails proliferate when judgment fails.

Asking the crowd what to do next is not wisdom.

It’s evidence of a prior collapse in leadership.

That frame matters because

the government has now called for a

“national conversation”

on whether social media

should be banned for under-16s.

The instinct is understandable.

Children’s mental health is a real concern.

Parents are anxious.

Headlines are relentless.

But the question itself is misframed.

This is not a technological problem

that improves with aggregated opinion.

It is a developmental and ecological problem.

Crowds do not adjudicate biology well.

Leadership exists precisely to decide

what is true enough to act on when

opinion is noisy,

incentives are misaligned,

and consequences are delayed.

Treating social media as the primary problem

mistakes symptom for cause.

Social media is a stimulus environment.

Whether a stimulus educates or hijacks

depends on the state of the organism encountering it.

Children are not passive recipients of harm;

they are developing nervous systems.

Their capacity to regulate attention, emotion, and behaviour

is shaped by sleep, movement, nutrition, relationships,

responsibility, boredom, and recovery.

When those conditions are robust,

screens are usually just…

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